We're Addicted. Here's Why — the Full Story

I was f*&%ing exhausted. My kids were up. My partner snored. The neighbor's dog wouldn't stop barking. Construction sounds started at stupid o'clock every single day. OVER IT! Most of those things were out of my control, but I could control my pillow. So I quit that deflated polyester sack and went hunting for a good night's sleep.

Believe me, I didn't know what a buckwheat hull pillow was either, until I did. The first night I slept on one, well, it wasn't for me. Turns out, it was actual support, and I had no idea what that felt like. My partner tried it and was sold. So I took it back, obviously.

Two nights later, fully rested and entirely amazed. The pillow was so supportive I didn't have to fluff it once. Of course, I was obsessed with the concept. I slept so well. I wasn't waking up with a stiff neck or back. I wasn't flipping, flopping, punching and screaming into my pillow. I knew this was the start of a solution, but it was overpriced and underfilled. I knew I could make it better (soooo much better), and so it became my mission to create the perfect buckwheat pillow and share the long overdue necessity of being addicted to a deep sleep with everyone, including you!